Global commitment of micro-MNEs in Vietnam: leadership, digitalization, and corporate entrepreneurship as strategic foundations

Abstract: Micro-multinational enterprises (micro-MNEs) are increasingly important in a disruptive, volatile, uncertain, complex, and ambiguous (DVUCA) global environment, yet little is known about how they sustain international commitment in resource-constrained emerging markets. Drawing on Upper Echelons Theory and the Resource-Based View, this study develops an integrative model where CEOs’ transformational leadership enhances international commitment through international corporate entrepreneurship (ICE), with the degree of digitalization (DoD) as a moderator. Survey data from 170 Vietnamese micro-MNEs analysed using PLS-SEM confirm that ICE significantly mediates this relationship and that high DoD amplifies the effect, offering theoretical and managerial insights.

Keywords: Degree of digitalization, international commitment, international corporate entrepreneurship, micro-MNEs, transformational leadership, Vietnam

Link DOI: https://doi.org/10.1080/13602381.2025.2600474

Authors: Luu Tien Dung, Tran Hoang Minh, Nguyen Thai Binh (2025)

Journal name: Asia Pacific Business Review, ISSN: 1360-2381, 1743-792X