Livestream from Basic to Professional – Go Live Confidently in Just 90 Minutes

On the morning of 11 December 2025, at Room B203 – Campus 1 – Lac Hong University, the Marketing Club of The Faculty of Administration International Economics organized a thematic session entitled “Livestream from Basic to Professional – Go Live Confidently in Just 90 Minutes.” The program attracted a large number of students interested in Marketing, communication, and digital content creation.

In the context of rapid digital transformation, livestreaming has increasingly become an important tool in modern communication and Marketing activities. Recognizing its significance, the session was organized to help students systematically approach livestreaming skills, from foundational knowledge to practical application, thereby enhancing students’ hands-on competencies.

During the program, students were introduced to an overview of the role of livestreaming in digital Marketing strategies, particularly in personal and corporate brand building. The session focused on essential skills such as developing livestream scripts, identifying objectives and target audiences, setting up camera angles, lighting, and sound, as well as hosting and interacting with viewers in real time. The content was presented in a clear and accessible manner, closely linked to real-life scenarios.

A highlight of the session was the live practice segment. Students were divided into groups and assigned specific roles, such as livestream host, technical support, and content manager. This activity helped students gradually overcome hesitation in front of the camera, develop confidence, enhance communication skills, and improve their ability to handle situations flexibly while on air.

The session took place in an enthusiastic atmosphere with numerous questions, exchanges, and sharing among students. Through these interactions, participants not only strengthened their professional skills but also had opportunities to connect, learn from one another, enhance teamwork, and foster creative thinking within the digital media environment.

The thematic session delivered practical value, equipping students with essential skills to adapt to modern Marketing trends. Through the program, students gained additional tools to apply livestreaming in their studies, personal projects, and communication activities of the Club, Faculty, and University in the future.

The program concluded successfully, leaving positive impressions and reaffirming the role of the Marketing Club in accompanying students in skill development and preparing them for integration in the digital era.